Natekar Sports and Gaming set to launch World Pickleball League

Natekar Sports and Gaming (NSG), a company owned and promoted by former Indian tennis star Gaurav Natekar, is launching World Pickleball League. Sony Entertainment Talent Ventures India (SETVI) has come on board as a strategic investor. Pickleball, a racquet sport, has been gaining mainstream status since the pandemic in many countries, especially the US. It …

There’s terror threat to T20 World Cup, reveals Trinidad PM

The T20 World Cup in the Americas has received a terror threat, Trinidad’s Prime Minister Dr Keith Rowley has revealed even as the ICC asserted that a “comprehensive and robust security plan” is in place to “mitigate any risks” to the showpiece beginning June 1. The tournament—featuring 20 teams, including India—is scattered across nine venues, …

ICC T20 World Cup 2024: Amul to sponsor USA’s cricket team

Amul will be the lead arm sponsor for USA’s cricket team that will participate in ICC Men’s T20 World Cup 2024 which commences on June 1. The opening match of the tournament will be played between USA and Canada in Dallas. “This association with Gujarat Cooperative Milk Marketing Federation (GCMMF), responsible for marketing milk and milk products …

Amul to be lead arm sponsor for USA’s cricket team

Amul will be the lead arm sponsor for USA’s cricket team that will participate in ICC Men’s T20 World Cup 2024 which commences on June 1. The opening match of the tournament will be played between USA and Canada in Dallas. “This association with Gujarat Cooperative Milk Marketing Federation (GCMMF), responsible for marketing milk and milk products …

Gaming, food products top categories advertised in IPL: TAM Sports

Ad volume on television for the first 39 matches in the ongoing Indian Premier League (IPL) was up 12 per cent per channel compared to a similar number of matches in the previous edition, according to the latest data released by TAM Sports, a division of TAM Media Research. The TAM Sports data monitors ad volumes across 14 channels of …