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“Our sharp focus on bolstering the top-end luxury (segment) has been highly successful in influencing customer preferences,” Mercedes-Benz India CEO Santosh Iyer said.
Mercedes-Benz GLE 450 4Matic. (Photo: Shahrukh Shah/ News18)
German luxury carmaker Mercedes-Benz said its first-quarter sales in India hit an all-time high, rising 10% to 4,238 units, on strong demand for its high-end models and electric vehicles (EVs).
Demand for luxury models in India, the world’s third-largest car market, has steadily risen over the last few years as rapid economic growth brought about a fundamental shift in attitude towards luxury purchases among its younger generation.
Luxury car sales account for a little over 1% of India’s 4 million units-a-year market.
“Our sharp focus on bolstering the top-end luxury (segment) has been highly successful in influencing customer preferences,” Mercedes-Benz India CEO Santosh Iyer said.
Sales of top-end models, like the S-Class and the Mercedes-Maybach portfolio, rose 20% between April and June, while EV sales jumped than two-fold to form 8% of Mercedes-Benz India’s overall sales.
Mercedes’ core segment, which includes the C- and E-Class sedans and the GLC and GLE sports utility vehicles, grew 10% in the quarter. These cars account for 60% of the company’s total sales in India.
Mercedes leads sales of luxury vehicles in India, followed by BMW and Tata Motors-owned Jaguar Land Rover (JLR). It produces and assembles a handful of models, including some EVs, from its Chakan factory in the western state of Maharashtra.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – Reuters)
Shahrukh Shah, Sub-Editor at News18, loves to write about everything that moves on wheels. With years of experience and the required skill sets, he is contributing to the auto section, where he let people know …Read More
Shahrukh Shah, Sub-Editor at News18, loves to write about everything that moves on wheels. With years of experience and the required skill sets, he is contributing to the auto section, where he let people know … Read More
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